Business

President Donald Trump renewed his war of words with iconic U.S. motorcycle maker Harley Davidson on Sunday, denouncing the company’s plan to shift some production abroad and appearing to back consumers that have called for a boycott.

In a series of early morning posts on Twitter, the president said that people looking to stop buying Harleys was a “great” development, adding that other companies were moving to produce in America.

Harley is increasingly investing in production facilities overseas to avoid tariffs. The 115-year old motorcycle manufacturer has been caught in a public relations firestorm since June, when it announced plans in June to move its European market production out of the U.S. because of retaliatory tariffs from the European Union.

Harley’s international plans include making inroads in India and China, as its U.S. sales have tailed off amid a lack of millennial buyers.

In an interview with CNBC last month, Harley-Davidson CEO Matt Levatich called Trump’s statements “unfortunate attention” in light of difficult business decisions the company has been forced to make, and were unrelated to politics. “We just deal with what we have to deal with; we are not a political organization. We’ve worked very hard to be apolitical in how we approach our business and our consumers, everywhere in the world,” he said.

–CNBC’s Amelia Lucas contributed to this report.

Products You May Like

Articles You May Like

Parents are making these risky moves to send their kids to college. Here’s what can go wrong
Here’s what to do if the US-China trade war ignites layoffs
Game-streaming app Steam debuts on iPhone and iPad, a year after controversy
Snap names Derek Andersen as CFO, filling void left by Tim Stone’s departure
Jefferies expects Boeing to launch new plane later than analysts anticipated after 737 Max crisis

Leave a Reply

Your email address will not be published. Required fields are marked *